Health experts and bloggers have aided in informing the public that splash-less bleach isn't as powerful. In recent months, consumer and independent blogs have raised concerns over the "mislabeled" formula as having the same effects as Clorox’s regular bleach.Ĭlorox has challenged these claims, asserting the company clarifies in the bottle’s description - located on the back - that the product is “not for sanitation or disinfection.” Further, if the disinfecting tab is selected on the company website's products section, the Splash-Less Bleach Formula will disappear from the selection panel.Īccording to reviews, confusion between the products by consumers become more common amid the coronavirus pandemic. Customers have claimed the “very similar” designs have led to repeated purchases of the wrong formula.Ĭonsumers also have taken issue with the splashless formula's slogan claiming, "it’s the same Clorox product you love, now with more power per drop." states Clorox’s choice to include the exact amount of the sodium hypochlorite on the regular product but exclude the percentage from the splashless variety is also a major cause for concern. To disinfect surfaces, the CDC recommends diluting 5 tablespoons of standard-grade bleach per gallon of water. Hypochlorite is a popular household disinfectant because of its similar properties to chlorine. It is effective against bacteria, viruses and fungi but only in concentrations above 5%. The active ingredient in disinfectants, sodium hypochlorite, is used for disinfecting purposes on a large scale, including for agriculture, synthetic and household purposes, according to Lenntech, a water treatment and purification company. According to the Clorox website, the company's regular bleach, absent the sudsing agent, has a sodium hypochlorite concentration between 5% and 6.5%. Last year, Rita Gorenberg, Clorox's associate director of brand engagement, told the Journal Inquirer that Clorox developed its Splash-Less Bleach Formula with a higher viscosity “in direct response to consumer comments about bleach splashing when poured into washing machine dispensers.” The thicker, more controlled bleaching solution was meant to ease pouring struggles while maximizing the bleach's laundry effects.īy adding the ingredients needed to achieve the higher viscosity for its Splash-Less formula, Clorox altered the concentration of sodium hypochlorite to a variable 1%-5%, which is not strong enough to sanitize and disinfect. In recent years, consumers asked Clorox for a substance with a more controllable pour, which prompted Clorox to respond with its splashless bleach alternative, according to the Journal Inquirer in Manchester, Connecticut. All bleaches are not the sameĪs bleach has become more commonplace throughout American households, so have the slips and spills associated with the laundry room product. The user who shared the post did not respond to USA TODAY for comments and clarification. Some reviews go as far as to accuse Clorox of deceptive advertising for not clearly labeling its splashless solution as one that does not disinfect. But to his surprise, he discovered that it does not disinfect but only “whitens, brightens and deodorizes surfaces and clothes.”Īccording to reviews posted on Clorox’s website, this misinterpretation has become more common in recent months. In the post – said to have been shared from “a friend” – it explains how the man was reading the back of the splashless bleach bottle to find out how long it needs to sit in order to sanitize. However, a critical difference between Clorox’s regular bleach formula and its splashless solution has gone long unnoticed by the general public.Ī Facebook post shared on May 15 shows two similar-looking bleach bottles side-by-side and says, “Important to know! Splashless does NOT disinfect.” The claim: Clorox Splash-Less Bleach Formula does not disinfect surfacesĪmid the coronavirus pandemic, bleach sales have increased significantly across the United States with the growing need to disinfect surfaces regularly.
Watch Video: Can't find Clorox wipes? Disinfectant wipes are easy to make at homeĮditor's note: This story has been updated to reflect a comment from Clorox Co.